Marketing Models and Business plans.

I spent most of today in a meeting discussing goals and plans for our church in 2006. We brought in a couple of guys who are entrepreneurs and marketers to help us think. Overall it was a great day. These guys had a much different approach to how to make decisions than a bunch of pastors had. One area that we talked about at length was “What is our product?” It was an interesting conversation to discuss product and Jesus. Ultimately I decided that I’m glad I am not a marketer but there are huge things that they can teach us about reaching people. I’ll have to do more thinking about this stuff.